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Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

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Purchasing Fixtures and Appliances for New Construction

Photo by Jean van der Meulen via Pixabay You are nearing the end of a building project when your general contractor reminds you that it will soon be time to finalize your lighting, fixtures and appliances. You have been looking and saving different ideas for months, so it seems it should ...

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What Can a Home Seller Learn After a Showing?

Let's face it – a showing can be a stressful experience for a house seller. If a seller makes even a single mistake planning for a showing, a buyer may be turned off by his or her residence. And as a result, a seller's home may linger on the real ...

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How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...

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